Attendee retention is a highly coveted but often elusive metric. Many event organizers accept that a certain percentage of attendees won’t return to their events year after year.
Rather than employing tactics like early-bird discounts, now is the time to leverage all the ways technology can boost attendee retention. Not convinced? See how a well-managed, year-round, cloud-based attendee engagement platform can help address the problem of attendee attrition.
This guide provides corporate and association event organizers with insights on building and maintaining effective online communities that keep attendees coming back.